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Publicity Stunts / Promotions / Advertisements


Brazilian Game of Chance Starts as a Business Promotion

1890s-Today A way to drum up business for a failing zoo in the late 19th century, reportedly, quickly evolved into and, to this day, remains an enormously popular game of chance among Brazilians: jogo do…


April 7, 2021


November 6, 2019


March 7, 2018

Vegas Casino Welshes on Paying Out

1958-1961 The Hacienda in Las Vegas, Nevada held an ongoing promotional contest at its golf course, which was widely advertised, even on the back of the postcard above. Participants would pay 50 cents (about $4.25 today) per…


November 29, 2017

Club Cal-Neva Permits Horseplay

1950 Susan Wallace, a 24-year-old, “plucky blonde” who resided in Hollywood, California, needed money to further her opera studies (Nevada State Journal, Jan. 8, 1950).  In early January, she sent telegrams to the casinos in…


March 1, 2017


February 8, 2017

Quick Fact - Gambling Debut Delay

1967 When the owners of the Ponderosa — Reno, Nevada’s newest major hotel (at 515 S. Virginia Street, now the Wild Orchid) — were about to debut gambling, with a celebratory first throwing of the dice, they ran into…


September 16, 2016