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Quick Fact – Desert Getaway

September 15, 2017December 13, 2019No comments


This ad for the El Rey Club invited people to escape one sunny desert town (Palm Springs, California) for another (SearchlightNevada), as the enticement ran in the former’s newspaper, The Desert Sun.

Owner Willie Martello began chartering groups of people to and from his casino this same year after he paid about $1 million of his own money to build a landing strip in the middle of town.

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