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Sources: Bill Harrah Steals Harolds Club’s Ad Formula

I Want to Quit Winners, Harold S. Smith Sr., Prentice-Hall Inc.: New Jersey, 1961.

Nevada State Journal, “Ad Director Appointed by Harrah’s,” April 12, 1961.

Reno Evening Gazette (Nev.), “Wilson Agency, Harold’s Club End Long Association,” July 14, 1958.

Reno Evening Gazette (Nev.), “Harrah’s Takes Two Awards for Advertising,” Sept. 29, 1960.

Reno Evening Gazette (Nev.), “New Advertising Agency Selected,” July 15, 1961.

William Fisk Harrah: The Life and Times of a Gambling Magnate, Leon Mandel, Doubleday & Co.: New York, 1982.