Quick Fact – Oasis in the Desert

1950 Las Vegas spent $750,000 a year on advertising (about $7.5 million today). The Chamber of Commerce promoted the town as: “An oasis for the harassed refugees from artificial restraints and laws of other states.“ Photo from the University of Nevada, Las Vegas, University Libraries’ Digital Collections

Golden Rooster: Advertising or Art?

1957-1962 Perhaps it was a bird-brained idea, perhaps not. In 1957, Dick Graves, the owner of the Nugget, in Sparks, Nevada, commissioned a handcrafted, solid gold rooster for display in one of his hotel-casino restaurants, the Golden Rooster Chicken House, then under construction. The final product was 9 inches tall and embodied about $40,000 worth…